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Nature VS. nurture: Can you change your innovation's destiny?

When it comes to innovation, what side of the nature vs. nurture debate are you on?While some marketers – like the late Steve Jobs – believe that a new product idea is either good or bad and success will follow accordingly, others believe...

Catalogue: Congress 2014: What Inspires?
Authors: Helen Wing, Lee Markowitz, Lucy Balbuena Robles, Paul Crowe
Company: Ipsos MRBI
June 15, 2014
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Citation

Wing, Markowitz, Balbuena Robles and Crowe (2014a, June 15). Nature VS. nurture: Can you change your innovation's destiny?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/nature-vs-nurture-can-you-change-your-innovation-s-destiny-